{"id":19805,"date":"2024-04-03T11:30:15","date_gmt":"2024-04-03T09:30:15","guid":{"rendered":"https:\/\/lannuaire.digital\/lecafedesexperts\/?p=19805"},"modified":"2024-04-10T05:51:02","modified_gmt":"2024-04-10T03:51:02","slug":"le-glossaire-du-digital-est-en-ligne","status":"publish","type":"post","link":"https:\/\/lannuaire.digital\/lecafedesexperts\/le-glossaire-du-digital-est-en-ligne\/","title":{"rendered":"Le glossaire du digital est en ligne!"},"content":{"rendered":"<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-2\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\">\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0.5\">\n<div class=\"gizmo-shadow-stroke flex h-6 w-6 items-center justify-center overflow-hidden rounded-full\">Le marketing digital de A \u00e0 Z a \u00e9t\u00e9 lanc\u00e9 au d\u00e9but f\u00e9vrier 2024 chez Eyrolles. \u00c9crit par Hubert Kratiroff et Yann Gourvennec, son ambition est de constituer un document de r\u00e9f\u00e9rence sur le marketing digital \u00e0 destination des professionnels en poste, en devenir ou en reconversion. Pour accompagner cet ouvrage, ses auteurs ont d\u00e9velopp\u00e9 un site Web (<a href=\"https:\/\/marketingdigitalaz.com\/\" target=\"_blank\" rel=\"noopener\">marketingdigitalaz.com)<\/a> sur lequel on peut trouver un glossaire des termes du num\u00e9rique et du marketing digital en particulier.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-3\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\">\n<div class=\"relative flex w-full flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"2e061c6f-a86c-4239-82fe-e3315cf3a623\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Ce glossaire est particuli\u00e8rement important et les auteurs nous ont rapport\u00e9 qu\u2019il a d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9clam\u00e9 par certains lecteurs qui, n&rsquo;\u00e9tant pas experts dans ces domaines, avaient besoin d&rsquo;un r\u00e9f\u00e9rent pour comprendre le vocabulaire parfois abscons de cette discipline.<\/p>\n<p>La pratique num\u00e9rique est en effet souvent parsem\u00e9e d&rsquo;acronymes et de mots anglais ou franglais, qui n\u00e9cessitent une explication avant de pouvoir se lancer.<\/p>\n<p>M\u00eame pour les experts du domaine, disposer d&rsquo;un glossaire comme celui-l\u00e0 est un outil utile pour soi-m\u00eame, car il est rare qu&rsquo;on connaisse tous les acronymes et tous les termes techniques tant la mati\u00e8re est vaste, mais aussi et surtout pour pouvoir passer la bonne parole autour de soi.<\/p>\n<p>Cela semblait donc aux auteurs \u00eatre un passage oblig\u00e9 pour compl\u00e9ter un livre dont la mission \u00e9tait d&rsquo;\u00eatre un ouvrage de r\u00e9f\u00e9rence sur le sujet. Et pour \u00eatre un ouvrage de r\u00e9f\u00e9rence, un glossaire est incontournable. En toute logique, il aurait fallu l&rsquo;adjoindre au livre, mais ajouter 100 pages \u00e0 un ouvrage de 400 pages aurait cr\u00e9\u00e9 des difficult\u00e9s pour l&rsquo;\u00e9diteur, et aussi fait monter le prix de mani\u00e8re indue.<\/p>\n<p>C&rsquo;est de l\u00e0 qu\u2019est n\u00e9e l&rsquo;id\u00e9e de l&rsquo;int\u00e9grer \u00e0 l&rsquo;annuaire du digital. Ce travail collaboratif r\u00e9alis\u00e9 par les auteurs et l&rsquo;annuaire du digital permettra de mettre ce glossaire, d\u00e9j\u00e0 disponible sous format PDF, directement \u00e0 disposition du plus grand nombre au travers d&rsquo;un dictionnaire en ligne.<\/p>\n<p>Cette version en ligne du glossaire est \u00e9galement collaborative car elle permet aux lecteurs de saisir un commentaire ou une suggestion afin de le faire \u00e9voluer.<\/p>\n<p>Une telle \u00e9volution est naturelle car le digital et le marketing digital en particulier, est un domaine vivant qui s&rsquo;enrichit tous les jours.<\/p>\n<p>Suite \u00e0 ces retours et en fonction de leur propre inspiration, les auteurs et L&rsquo;annuaire du digital travailleront ensemble dans les mois qui viennent afin de faire \u00e9voluer ce glossaire \u00e0 la fois en ligne et dans son format PDF.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 nous faire part d\u00e8s \u00e0 pr\u00e9sent de vos remarques et de vos suggestions, nous en prendrons bonne note et nous en inspirerons pour les versions ult\u00e9rieures de ce glossaire du marketing **digital** qui, bien entendu, commence \u00e0 la lettre A et finit par Z.<\/p>\n<p>Bonne lecture!<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/lannuaire.digital\/lecafedesexperts\/wp-content\/uploads\/2024\/03\/capture-decran-2024-03-01-180915.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19827 size-medium\" src=\"https:\/\/lannuaire.digital\/lecafedesexperts\/wp-content\/uploads\/2024\/03\/capture-decran-2024-03-01-180915-300x126.png\" alt=\"\" width=\"300\" height=\"126\" srcset=\"https:\/\/lannuaire.digital\/lecafedesexperts\/wp-content\/uploads\/2024\/03\/capture-decran-2024-03-01-180915-300x126.png 300w, https:\/\/lannuaire.digital\/lecafedesexperts\/wp-content\/uploads\/2024\/03\/capture-decran-2024-03-01-180915.png 747w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/lannuaire.digital\/glossaire\/\"><span style=\"font-size: 18pt;\">&gt;&gt; D\u00e9couvrir le glossaire du digital &lt;&lt;<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing digital de A \u00e0 Z a \u00e9t\u00e9 lanc\u00e9 au d\u00e9but f\u00e9vrier 2024 chez Eyrolles. \u00c9crit par Hubert Kratiroff et Yann Gourvennec, son ambition est de constituer un document de r\u00e9f\u00e9rence sur le marketing digital \u00e0 destination des professionnels en poste, en devenir ou en reconversion. Pour accompagner cet ouvrage, ses auteurs ont d\u00e9velopp\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[851,850],"tags":[1062,936,1061,1063],"class_list":["post-19805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transfonum","category-marketing","tag-dictionnaire","tag-digital","tag-glossaire","tag-termes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le glossaire du digital est en ligne! - Le Caf\u00e9 des Experts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lannuaire.digital\/lecafedesexperts\/le-glossaire-du-digital-est-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le glossaire du digital est en ligne! - Le Caf\u00e9 des Experts\" \/>\n<meta property=\"og:description\" content=\"Le marketing digital de A \u00e0 Z a \u00e9t\u00e9 lanc\u00e9 au d\u00e9but f\u00e9vrier 2024 chez Eyrolles. \u00c9crit par Hubert Kratiroff et Yann Gourvennec, son ambition est de constituer un document de r\u00e9f\u00e9rence sur le marketing digital \u00e0 destination des professionnels en poste, en devenir ou en reconversion. 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