{"id":19202,"date":"2020-10-28T10:06:38","date_gmt":"2020-10-28T09:06:38","guid":{"rendered":"https:\/\/lannuaire.digital\/lecafedesexperts\/?p=19202"},"modified":"2020-10-28T10:32:50","modified_gmt":"2020-10-28T09:32:50","slug":"web-stories-une-approche-narrative-innovante","status":"publish","type":"post","link":"https:\/\/lannuaire.digital\/lecafedesexperts\/web-stories-une-approche-narrative-innovante\/","title":{"rendered":"Web Stories : une approche narrative innovante"},"content":{"rendered":"<p style=\"text-align: justify;\">La page de r\u00e9sultats de Google ne cesse d&rsquo;\u00e9voluer et de s&rsquo;enrichir. Parmi les derni\u00e8res fonctionnalit\u00e9s en date, l&rsquo;arriv\u00e9e des Google Web Stories qui propose une narration en images, sur le mod\u00e8le de ce que peuvent proposer des applications comme TikTok.<\/p>\n<h2 style=\"text-align: justify;\">Le principe des Web Stories<\/h2>\n<p style=\"text-align: justify;\">Cette nouvelle approche narrative permet de mettre en forme un r\u00e9cit en associant image, vid\u00e9o, son et texte. Elle se pr\u00e9sente sous la forme d&rsquo;un diaporama, avec plusieurs slides qui d\u00e9filent d&rsquo;une simple pression du doigt (ou d&rsquo;un simple clic sur Desktop).<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lannuaire.digital\/lecafedesexperts\/wp-content\/uploads\/2020\/10\/amp-web-story-cnn.jpg\" alt=\"Exemple de Web Story au format AMP\" width=\"1603\" height=\"798\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Exemple de Web Stories :<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/edition-cnn-com.cdn.ampproject.org\/c\/s\/edition.cnn.com\/ampstories\/world\/protecting-the-antarctic-a-journey-to-a-continent-in-distress\" target=\"_blank\" rel=\"noopener noreferrer\">Protecting the Antarctic: A journey to a continent in distress (CNN)<\/a><\/li>\n<li><a href=\"https:\/\/www-theatlantic-com.cdn.ampproject.org\/c\/s\/www.theatlantic.com\/assets\/media\/interactives\/2019\/01\/02\/the-amazon-gold-rush-atlantic-amp-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Amazon Gold Rush (The Atlantic)<\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">L&rsquo;indispensable recours au format AMP<\/h2>\n<p style=\"text-align: justify;\">Les Web Stories mises en avant sur Google reposent sur le format AMP (Accelerated Mobiles Pages). Apparu en 2015, l&rsquo;AMP a pour vocation premi\u00e8re de proposer un format de page alternatif, plus rapide, parfaitement adapt\u00e9 aux attentes des utilisateurs de smartphones. Il repose sur trois fondements :<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>AMP HTML :<\/strong> des balises sp\u00e9cifiques et certaines restrictions s&rsquo;appliquent au format AMP<\/li>\n<li><strong>AMP JS :<\/strong> la biblioth\u00e8que JavaScript compatible avec ce format est pens\u00e9e pour pr\u00e9server un rendu rapide<\/li>\n<li><strong>AMP Cache :<\/strong> pour toujours plus de v\u00e9locit\u00e9, les pages au format AMP peuvent \u00eatre mises en cache (<span style=\"font-weight: 400;\">Google propose lui-m\u00eame un syst\u00e8me de cache, le Google AMP Cache)<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><strong>Les pages au format AMP b\u00e9n\u00e9ficient d&rsquo;une valorisation sur Google :<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>les actualit\u00e9s sont pr\u00e9sent\u00e9es sur la version mobile avec un carrousel<\/li>\n<li>une ic\u00f4ne en forme d&rsquo;\u00e9clair d\u00e9signe les r\u00e9sultats au format AMP<\/li>\n<li><strong>les web stories sont mis en avant sur la version mobile de Google<\/strong>, avec une pr\u00e9sentation en grille sur mobile (aux USA uniquement pour l&rsquo;instant)<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lannuaire.digital\/lecafedesexperts\/wp-content\/uploads\/2020\/10\/web-stories-grid-view-538x1024-1.jpg\" alt=\"\" width=\"420\" height=\"800\" \/><em>Cr\u00e9dit Photo : Google<\/em><\/p>\n<p style=\"text-align: justify;\">Le format AMP est \u00e0 tort souvent associ\u00e9 aux seules actualit\u00e9s. En r\u00e9alit\u00e9, <strong>de nombreux types de pages peuvent \u00eatre propos\u00e9s au format AMP :<\/strong> actualit\u00e9s, articles et cat\u00e9gories de blog, produits et cat\u00e9gories e-commerce, etc. Les Web Stories ne sont qu&rsquo;une nouvelle d\u00e9clinaison d&rsquo;un format qui tend \u00e0 se d\u00e9mocratiser.<\/p>\n<h2 style=\"text-align: justify;\">Activer les Web Stories sur Google<\/h2>\n<p style=\"text-align: justify;\">La mise en place sur Google est \u00e0 la port\u00e9e de tous les webmasters :<\/p>\n<ol style=\"text-align: justify;\">\n<li>Cr\u00e9ez d&rsquo;abord une Web Story<\/li>\n<li>Utilisez un format AMP valide<\/li>\n<li>Int\u00e9grez les bonnes m\u00e9tadonn\u00e9es (champs obligatoires : publisher-logo-src, poster-portrait-src, title et publisher.)<\/li>\n<li>V\u00e9rifiez la validation de votre Web Story<\/li>\n<\/ol>\n<h2 style=\"text-align: justify;\">Le r\u00e8glement relatif au contenu<\/h2>\n<p style=\"text-align: justify;\"><strong>Vous devez prendre connaissance le <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/web-stories-content-policy?hl=fr\" target=\"_blank\" rel=\"noopener noreferrer\">r\u00e8glement relatif au contenu des Web Stories<\/a> <\/strong>et respecter l&rsquo;ensemble des consignes :<\/p>\n<ul style=\"text-align: justify;\">\n<li>prise en compte du droit d&rsquo;auteur<\/li>\n<li>place du texte limit\u00e9 (la majorit\u00e9 des pages doit contenir moins de 180 mots)<\/li>\n<li>vid\u00e9os courtes (id\u00e9alement 60 secondes maximum)<\/li>\n<li>qualit\u00e9 des images ou des vid\u00e9os (bannir les images \u00e9tir\u00e9es, pixellis\u00e9es&#8230;)<\/li>\n<li>respect d&rsquo;une narration lin\u00e9aire avec un fil conducteur d&rsquo;une page \u00e0 l&rsquo;autre<\/li>\n<li>narration avec une fin (la Web Story n&rsquo;est pas utilis\u00e9 dans une d\u00e9marche de teasing)<\/li>\n<li>contenu \u00e9vitant l&rsquo;exc\u00e8s d&rsquo;autopromotion ou un trop grand nombre de liens d&rsquo;affiliation<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Votre premi\u00e8re Web Story en 2 clics sur WordPress<\/h2>\n<p style=\"text-align: justify;\">Google a d\u00e9velopp\u00e9 un plugin destin\u00e9 aux \u00e9diteurs de site utilisant WordPress.<\/p>\n<p style=\"text-align: justify;\">Cette extension gratuite permet de cr\u00e9er tr\u00e8s facilement une Web Story dans un format AMP valide, sans une seule ligne de code. Vous pouvez, gr\u00e2ce \u00e0 une interface intuitive, cr\u00e9er et personnaliser vos slides (chaque slide est appel\u00e9e page par Google). En quelques clics, vous int\u00e9grez vos images ou votre rich media, vous positionnez et r\u00e9digez vos textes. Aucune comp\u00e9tence informatique n&rsquo;est requise !<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lannuaire.digital\/lecafedesexperts\/wp-content\/uploads\/2020\/10\/wp-amp-web-stories.jpg\" alt=\"Plugin WordPress de Google\" width=\"542\" height=\"670\" \/><\/p>\n<p style=\"text-align: justify;\">Vous pouvez trouver l&rsquo;extension sur WordPress. Un site a aussi \u00e9t\u00e9 cr\u00e9\u00e9 pour vous pr\u00e9senter en d\u00e9tail les fonctionnalit\u00e9s et vous apporter un support bienvenu.<\/p>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/wp.stories.google\/\">wp.stories.google (site Officiel)<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/web-stories\/\">marketplace WordPress<\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Ressources compl\u00e9mentaires<\/h2>\n<p style=\"text-align: justify;\">Google propose de nombreuses ressources pour vous aider \u00e0 prendre en main les Web Stories :<\/p>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/web-stories-creation-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">Best Practices \u00e9ditoriales, techniques et SEO<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/enable-web-stories?hl=fr\" target=\"_blank\" rel=\"noopener noreferrer\">Tutoriel pour activer les Google Web Stories<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La page de r\u00e9sultats de Google ne cesse d&rsquo;\u00e9voluer et de s&rsquo;enrichir. Parmi les derni\u00e8res fonctionnalit\u00e9s en date, l&rsquo;arriv\u00e9e des Google Web Stories qui propose une narration en images, sur le mod\u00e8le de ce que peuvent proposer des applications comme TikTok. Le principe des Web Stories Cette nouvelle approche narrative permet de mettre en forme [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":19228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[162],"tags":[1013,925,922,1011,1012],"class_list":["post-19202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-medias","tag-amp","tag-google","tag-seo","tag-web-stories","tag-wordpress-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Stories : communiquez par le son et l&#039;image - Le Caf\u00e9 des Experts<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les Web Stories, une nouvelle approche narrative \u00e0 adopter au format AMP : pr\u00e9sentation des fonctionnalit\u00e9s, visibilit\u00e9 sur Google...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lannuaire.digital\/lecafedesexperts\/web-stories-une-approche-narrative-innovante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Stories : communiquez par le son et l&#039;image - Le Caf\u00e9 des Experts\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les Web Stories, une nouvelle approche narrative \u00e0 adopter au format AMP : pr\u00e9sentation des fonctionnalit\u00e9s, visibilit\u00e9 sur Google...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lannuaire.digital\/lecafedesexperts\/web-stories-une-approche-narrative-innovante\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Caf\u00e9 des Experts\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-28T09:06:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-28T09:32:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lannuaire.digital\/lecafedesexperts\/wp-content\/uploads\/2020\/10\/amp-blog-seoforampstories-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"718\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benjamin Thiers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Thiers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/web-stories-une-approche-narrative-innovante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/web-stories-une-approche-narrative-innovante\\\/\"},\"author\":{\"name\":\"Benjamin Thiers\",\"@id\":\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/#\\\/schema\\\/person\\\/44d8e97361ed1900f34bb1562764f9d9\"},\"headline\":\"Web Stories : une approche narrative innovante\",\"datePublished\":\"2020-10-28T09:06:38+00:00\",\"dateModified\":\"2020-10-28T09:32:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/web-stories-une-approche-narrative-innovante\\\/\"},\"wordCount\":706,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/web-stories-une-approche-narrative-innovante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/amp-blog-seoforampstories-2.jpg\",\"keywords\":[\"AMP\",\"google\",\"seo\",\"web stories\",\"Wordpress\"],\"articleSection\":[\"Social M\u00e9dias\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/web-stories-une-approche-narrative-innovante\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/web-stories-une-approche-narrative-innovante\\\/\",\"url\":\"https:\\\/\\\/lannuaire.digital\\\/lecafedesexperts\\\/web-stories-une-approche-narrative-innovante\\\/\",\"name\":\"Web Stories : communiquez par le son et l'image - 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